After profitably scaling our DTC business past €200M,, HOLY has successfully entered the retail space — launching in over 5,000+ doors across Germany and Austria. Now, we’re ready to level up.

As Head of Trade Marketing, you’ll take full ownership of how HOLY shows up in-store across key markets. From disruptive launches to high-velocity promos and POS activations, you’ll be the engine that drives conversion, shopper love, and commercial impact in retail.

This is a strategic role with leadership impact — perfect for a visionary who wants to be part of one of Europe's most disruptive beverage brands that dominate both digital and physical shelves as we challenge industry giants.

Responsibilities:

• Trade Marketing Strategy Ownership across Germany, Austria and the UK — translating brand strategy into disruptive, localised sell-in/sell-out concepts.
• Team Leadership of Trade Marketing Managers and external partners; driving executional excellence and fostering strong cross-functional collaboration (Sales, Brand, Supply Chain).
• Scalable Activation Playbook Development including promo mechanics, modular POS materials, and a repeatable approach to new launches (e.g. Ice Tea, Limited Editions, UK roll-out).
• Category Penetration Maximization through collaboration with key accounts and field sales to improve shelf presence, secondary placement, and in-store theatre.
• Budget Management for promo & retail media per market and channel; ensuring trade marketing effectiveness and high ROI across touchpoints.
• Sales Partnership Excellence through compelling toolkits and presentations, establishing a repeatable best-in-class launch playbook.
• Data-Driven Performance Optimization through analysis of campaign and promo performance (retail media, rotation, ROI) and strategic adjustments.

• Proven leadership in Trade Marketing, Shopper Marketing, or Retail Marketing within the FMCG space (ideally food or beverage).
• Strong background in omnichannel environments, collaborating with national retailers and field sales, as well as across brand or performance marketing teams.
• Hands-on builder mentality with a sharp eye for detail and excellence in execution.
• Deep understanding of shopper psychology and category dynamics — with the ability to win both hearts and shelf space.
• Strategic mindset combined with pragmatic execution — capable of zooming out to design systems and zooming in to make a display stand out.
• Fluency in German and English, both written and spoken.

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
• Huge impact and career growth: Enjoy huge impact and hence explosive career growth, build your own market, and shape HOLY’s internationalisation in a top market
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our Trustpilot reviews or contact us for free samples.
• Future of e-commerce: Be part of the future of e-commerce and help set new standards in many areas. Work with the best minds in the industry.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Competitive comp: Strong salary + equity package + additional benefits.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.

Find out more about HOLY and our team on our careers page.

We’re growing fast—and we’re ready for you to start as soon as possible. That said, we’re also patient enough to wait for the right person. Quality beats speed.

1. Intro Call: A 30-minute screening with Luca, our Talent Partner. You’ll talk about HOLY, the role, your experience, and whether our expectations align.
2. Hiring Manager Interview: You’ll meet Ben, our Director of Retail.
3. Case Study & On-Site Interview: Once the first interviews go well, you’ll receive a short case study to complete at home and come into our Berlin HQ to discuss it. You’ll also meet your team.
4. Founder Interview with Matze: As a strong cultural fit is important to us, you will have a final meeting with Matze , one of our HOLY Founders. This gives both you and us the opportunity for a final check.
5. Offer & Decision: If everything aligns, we’ll make you an offer and look forward to building HOLY together.

The full process typically takes 2–3 weeks.

If you have any questions or feedback, please send an email to jobs@weareholy.com.